Resumé work experience & CV

Successful performance track record in media in Western Europe (the Netherlands) and emerging markets (Eastern Europe). 35 Years of leadership in publishing, building new businesses, green fields and start ups, broad scale of product launches and developments both in print and digital. Experienced in restructuring teams, companies and organizations in media in CEE.

  • Board member Sanoma Magazines International (2005 – 2012)
  • Member Supervisory Board Adria Media Joint Venture between Sanoma, Gruner & Jahr and Styria Media in Croatia, Serbia and Slovenia (2007 – 2012)
  • Member of the Commission of Journalist Professionals for the Hogeschool Utrecht, School of Journalism (1992 – 2000)
  • Expert Cross Media & Publishing non profit organization PUM, the Netherlands (currently)
  • ELLmedia: Media consultancy and interim management (currently)
  • Cluster CEO South Eastern Europe Sanoma Magazines International (2005 – 2012)
  • CEO  Sanoma Hearst Romania (2006 – 2012)
  • COO VNU/Sanoma Magazines International (2000 – 2005)
  • Publishing Director VNU Tijdschriften (1995 – 2000)
  • Editor-in-Chief women’s weekly Libelle (1988 – 1995)


Els Loesberg graduated at the School of Journalism in Utrecht, the Netherlands


VNU General Management Course, Amsterdam (1987)

Ashridge Business School, Advanced Management Program, London UK (1996)

Stanford Online Publishing for Professionals, San Francisco (2009)


Els Loesberg is born in the Netherlands, as a child she lived in Indonesia (Irian Jaya) and Germany. Currently she lives partly in Sofia (Bulgaria) and in Amsterdam (the Netherlands). She is married and has two daughters.



Elisabeth Louise (Els) Loesberg

ELLmedia Publishing Consultancy Management
Currently – Sofia Bulgaria/Amsterdam the Netherlands
In 2012 Els Loesberg established her own company ELLmedia consultancy and interim management in media companies in emerging and mature markets.

Cluster CEO South Eastern Europe Sanoma Magazines International
2005 – 2012 Bucharest, Romania
Region: Romania (operational), Bulgaria, Ukraine, Serbia, Croatia, Slovenia (managing directors as direct reports). Focus on top line growth, profitability and gaining market position (number 1), product launches and core related acquisitions. Putting people, teams and structures in place, implementing HR policies.

CEO Sanoma Hearst Romania/Sanoma Digital Romania
2005 – 2012 Bucharest, Romania
Focus on (mainly organic) growth, profitability and market position. Portfolio expansion, in print and online. Introducing magazine+, fairs and events. From number 5 position to number 1. Building and shaping the company according to Western standards.

COO Sanoma Magazines International
2000 – 2005 Amsterdam, the Netherlands
Responsible for the existing publishing operations in CEE (Hungary, Czech Republic, Slovakia) and for unlocking new geographic areas Romania, Croatia, Bulgaria, Serbia. Managing directors as her direct reports. Introduction of big international brands (Cosmopolitan, National Geographic, Marie Claire, Elle) in close cooperation with the respective partners.

CEO a.i Sanoma Magazines Praha
2001 – June 2002 Prague, Czech Republic
Restructuring the company.

Publishing Director Show/TV entertainment cluster VNU Tijdschriften
1997 – 2000 Hoofddorp, the Netherlands
Entertainment cluster: Weekly Story, monthlies Beau Monde, Top Santé, Break Out,  Puzzle segment. Introduction of magazine branded TV programs (in close cooperation with RTL). Launch of new mass market weekly Vrouw Vandaag.

Publisher Cluster Women’s Magazines  Uitgeverij Spaarnestad VNU
1995 – 1997 Haarlem, the Netherlands
Women’s cluster: young women’s weekly Yes, parenting monthlies Ouders van Nu, Kinderen, practical monthlies Knipmode, Knippie, culinary monthly Tip Culinair, glossy Nouveau.

Editor-in-chief Libelle
1988 – 1995 Haarlem, the Netherlands
Biggest women’s weekly in the Netherlands, circulation increase from 705.000 to 800.000, introduction line- and brand extensions, events, specials, Libelle products, Libelle Syndication.

Launching publisher Top Santé and Top Santé TV
1994 – 1995 Haarlem, the Netherlands
Monthly health&beauty magazine, weekly TV program with RTL 4.

Editor-in-chief a.i. Yes
1992 – 1993 Haarlem, the Netherlands
Young Women’s weekly. Repositioning the magazine, restructuring the team.

Editor-in-chief Kinderen
1984 – 1988 Haarlem, the Netherlands
Parenting monthly, sold circulation increase from 48.000 to 112.000. Introduction Nine Months-special, Negen Maanden Beurs (Baby-and pregnancy Fair), introduction line-and brand extensions, branded products, fashion line for children and young mothers.

Editor/deputy editor-in-chief Libelle
June 1977 – May 1984

First job
Journalist Gooi-en Eemlander, regional newspaper.
January 1975 – June 1977